Year 1
- Introduction to Marketing
- Finance 1
- Introduction to Psychology
- Digital Skills
- Introduction to Management
- Personality and Individual Differences
- Introduction to Research Methods
- Learning to Learn/Personal Effectiveness
This comprehensive Level 8 degree programme develops confident, independent learners and critical thinkers, with excellent leadership qualities.
Students learn in a flexible way, advised and guided by experienced programme staff. Research highlights the value of the interrelationship between business and psychology. The combined insights from both will give graduates the skills and tools to navigate an ever-changing business landscape.
Students have a choice of three locations to study in Years 1 and 2 and apply directly to:
In Years 3 and 4, all students are based at IADT.
Over four years, you’ll explore core areas of psychology, marketing, finance, and digital skills, starting with foundational principles and progressing to more advanced topics. You’ll study modules such as organisational behaviour, social media marketing, cyberpsychology, and business ethics.
A work placement in third year provides valuable industry experience, and in your final year, you’ll complete a major project that brings together everything you’ve learned.
Erasmus Semester abroad usually takes place in Year 3.
This degree sets you up for exciting roles in business, management, marketing, and human resources in both the public or private sector, or within Ireland’s fast-growing Creative Industries. You’ll gain the skills to lead, innovate, and manage change in today’s evolving workplaces. You’ll also be well prepared to pursue postgraduate study or research, at home or abroad.